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Why Tell Stories?

Candidates will remember you

Our brains are wired to remember stories. And, more of the brain is activated when listening to a story, so the information is retained better. Are you going to remember a list of company benefits, or the story about how someone took two weeks off to help her rebuild her parents’ house after Hurricane Katrina hit, thanks to a cool company policy?

“Why, yes we can”

@Conference

“Why, yes we can,” we said, and now that’s all we do: gather stories from employees and use them to create content for recruitment marketing and employer branding.

We really beat the drum on the story thing. We even named our company Stories Inc. But, why stories in the first place? It’s all about your brain.

Candidates will remember you

Our brains are wired to remember stories. And, more of the brain is activated when listening to a story, so the information is retained better. Are you going to remember a list of company benefits, or the story about how someone took two weeks off to help her rebuild her parents’ house after Hurricane Katrina hit, thanks to a cool company policy?

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